Join Seattle-based marketing and tech practitioners and leaders for an afternoon of networking and curated content from innovators in marketing, customer engagement and growth. Attendees will grow their Seattle connections, hear from industry experts, and get the latest insights about marketing technology.
What to expect:
• A look at the art of tailoring customer engagement using real-time data to support unforgettable experiences.
• A deep dive into transforming your tech stack to support in-the-moment personalization at scale
• Leading brands' success stories on data-driven targeting and customization, including an exploration of data agility and message personalization.
• The opportunity to learn about what’s new in customer engagement while networking with Seattle-based industry leadersÂ
The holiday season presents a unique opportunity to connect with customers in lots of meaningful ways. By tapping into the full potential of data, you can craft experiences that feel tailored, thoughtful, with the right amount of personal touch. In this session, we’ll examine current trends and effective strategies for using real-time data to create holiday (and new year!) engagements that feel genuine, not intrusive. Prepare to inspire holiday magic in every interaction with data as your guiding star.
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Speaker: Ankit Shah, Braze
The holidays for many brands mean more engagement with customers than ever, and nothing signals the start of this quite like Black Friday and Cyber Monday messaging. In this session we'll dig into hot off the press details about key 2024 BFCM engagement trends from brands using Braze, including the growing sophistication and nuance of messaging strategies across different industries and geographies and how they reflect the current market and consumers who have come to expect differentiated experiences.
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Speaker: Rachel Tilghman, Braze
Once you have the right strategy and the right tech stack, the challenge in front of you is execution: How can you take your brand's vision of timely, personalized experiences and make it a reality? In this session, we'll hear from leading brands about how they've leveraged data agility, message personalization and triggering, and other key customer engagement tools to uplevel the experiences that they're serving up to their users day-in and day-out.
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Panelists: Aravind Renganathan, Chewy;Â Katie Bucher, Xbox | Blizzard Entertainment;Â Melissa Neikirk, Remitly
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