Grow with Braze Madrid

New York City

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04

Dec

2024

6:00pm

-

9:00pm

RSVP

About Grow with Braze

Braze is taking relationship-building within our communities to a whole new level. Join us for this new edition in Madrid to get the inside scoop on how to accelerate business growth through the power of cross-channel customer engagement and literally….Grow With Braze.

*Please note that all sessions will be in Spanish.*

Agenda

6:00 PM

Registration & Networking

6:30 PM

Braze Welcome

6:35 PM

Customer Panel with Primavera Sound, Freepik & Lingokids: Why every single customer engagement matters

7:05 PM

Customer Spotlight with Lookiero: From Rapid Growth to Sustainable Success: A Journey of Transformation with Braze

7:25 PM

Partner Session with Merkle: Connecting data with experience

7:45 PM

Happy Hour

10:00 PM

Event Ends

Speakers

Ancor Jerez Bolaños

Regional Lead Spain

Braze

Carla Calleja

CRM Manager

Primavera Sound

Fran Rodríguez

Chief Marketing Officer

Lookiero

Ana María Martín Pozuelo

Head of Customer Strategy | Client Services
Merkle

Álvaro Castañeda

Head of CRM and Customer Service

Freepik

Ainara Huarte García

Head of Customer Experience

Lingokids

Agenda

8:30 - 10 AM

Registration, Breakfast, and Exploration

Register, grab a bite to eat, and spend time exploring the event. We have much to keep you informed and entertained!

9 AM - 9:45 AM

The Spontaneous Think Tank™️

Liz Lathan, Cofounder, The Community Factory and Nicole Osibodu, Cofounder, The Community Factory

Help design the day with topics that interest you most–AI, technology, data, or advancements in customer engagement. Join your peers, Braze SMEs, and the dynamic facilitators from The Community Factory. This fast-paced crowdsourcing session will have you coming back throughout the event for meaningful conversations and actionable insights.

10 AM - 10:15 AM

Welcome

Sarah Reed, VP Global Events and Content, Braze

10:15 AM - 11 AM

From Trends to Impact

Victoria Loomes, Head of Trends, TrendWatching

These are not boring times. Hear which global trends are most impacting consumer behavior and marketing innovations so that you can stay ahead this year, in 2025, and beyond.

11 AM - 11:45 AM

The Craft of Customer Engagement

Bill Magnuson, Cofounder and CEO, Braze
Kevin Wang, Chief Product Officer, Braze + Customer Speakers

Brands today face not just their competitors, but also the unyielding expectations from the connected consumer. In exchange for attention, advocacy, and dollars, customers demand higher and higher value. The solution? Embracing the craft of customer engagement, which brings together diverse skill sets, agile ways of working, and bold experimentation to provide a deeper relevance and greater value for consumers.

11:45 AM - 12 PM

The Role of Technology in Customer Engagement

12 - 1 PM

Lunch, Networking, and Exploration

1 - 1:30 PM

Trend-Driven Strategy - the Consumer Trend Radar

Victoria Loomes, Head of Trends, TrendWatching

You heard about the trends, now learn how to take action on them in your business and with your customers.

1 - 1:30 PM

What's New with Braze

Join us as we showcase the latest offerings from Braze, from exciting new products to innovative campaign approaches, all designed to elevate your customer engagement.

1 - 3 PM

Customer Education Workshop

Braze Learning

Whether you are a seasoned Braze user or new to the platform, you'll find value in our hands-on Customer Education Workshops.

1:45 - 2:15 PM

TBA

1:45 - 2:15 PM

Mix it Up with Cross-Channel Journeys

Channel diversification is necessary for connecting with customers and keeping them engaged. Get inspired by Braze customers who have successfully added a rich channel mix to their customer engagement programs.

2:30 - 3 PM

TBA

2:30 - 3 PM

TBA

3 PM - 3:30 PM

Networking and Exploration Break

3:30 - 4:10 PM

Transforming Customer Engagement Through Creativity and AI

Jon Hyman, Cofounder and CTO, Braze and Mariam Asmar, VP Strategic Consulting, Braze + Customer Speakers

From automating routine tasks to leaving more time for creative brainstorming and strategic planning, AI is changing how marketers work. Hear from Braze and some savvy brands on how they are using AI and why it's significant to prioritize your implementation thoughtfully.

4:10 - 4:40 PM

Closing Keynote

4:40 - 4:45 PM

City x City Recap

Sarah Reed, VP Global Events and Content, Braze

4:45 - 6 PM

Drinks, Networking, and Exploration

©2024 Braze | All Rights Reserved | Privacy Policy | CA Notice at Collection

RSVP

We're excited that you'll be joining us for another fantastic Braze event! By attending a Braze event you agree at all times to (a) not engage in disruptive behavior or otherwise interfere with the Event or other participants’ enjoyment of the Event, (b) conduct yourself in a manner that exhibits Braze values and promotes a safe and supportive learning environment; and (c) comply with all applicable laws. Should you witness actions of other Event participants that you believe have violated the above standards, or have reason to believe such actions may occur, you should promptly inform a Braze staff member.

Braze will be monitoring behavior onsite and in our digital app. If Braze believes that you will not or have not complied with the above, Braze may require that you leave the Event or deny your entry to future events without a refund of any fees paid, if applicable. Additionally, Braze may prohibit you from interacting across Braze blogs, online forums, and social media platforms.

Please email events@braze.com to report any issues.