Arrive early, get checked in, and mingle with your LA peers with refreshments before the content starts.

In order to deliver memorable, tailored customer experiences, we must deeply understand our customers, across an increasing number of touchpoints. In this session, we’ll look into key trends moving the market, leaving you with a strategy you can take back to your organization to further evolve the craft of customer engagement, with data at the center of campaigns that deliver personalization and relevance at scale. 

Speaker: John Heywood, Director of Product Marketing at Braze

Every message you send to your customers needs to be personalized, relevant, add value, and be consistent across different stages of the lifecycle. Along with being consistent in your messaging strategy, teams should collaborate cross-functionally and align on common goals to deliver engagement. A modern and effective marketing tech stack equipped with real-time insights touches multiple parts of your business to operate at its best—from product to engineering to marketing and beyond. It’s critical that consistent collaboration across these teams is a priority. Learn how Peacock collaborates across teams to maximize customer engagement.

Speakers: Annabella Goff, VP of CRM of Peacock and TV & Allyson Kurth, Global Strategic Director, Media Entertainment & Gaming at Braze

 Take 15 to chat with our partners, get a quick demo, or have a quick conversation with our speakers.

The journey of every campaign starts with an idea and it should end with a significant impact. It's about crafting meaningful, relevant experiences for customers while driving revenue for the business. Join us as we delve into practical steps that you can take to strike this balance.

Panelists:

-Jocelyn Costa, Sr Manager, Lifecycle Marketing at Taco Bell

-Alexander Yoon, Sr Director, Lifecycle Marketing and CRM at Activision

-Matthew Seifert, VP, CRM at PrettyLitter

Moderator: Bobby Tichy, Chief Solutions Officer at Stitch

Join us for cocktails and bites, and mingle with your new and known contacts for a happy hour to end the day.