Ready to unlock your creativity with AI, get more value out of data, and deliver more consistent brand experiences to your customers?
Start with Braze City x City.
Braze City x City is an opportunity to get up to speed on the latest trends in customer engagement, gain a behind-the-scenes look at top brands’ winning strategies and campaigns, and learn more about the revolutionary tools that bring them to life.
Join us on 6 June, 2024 at Pan Pacific Orchard for an exclusive conversation on The Craft of Customer Engagement and to meet our partners, network with peers, and begin your journey with Braze to Be Absolutely Engaging.™
Location: Plenary
Mainstage Welcome
Sarah Reed, VP Global Events and Content, Braze
Shahid Nizami, VP, APAC Braze
The Craft of Customer Engagement
Jon Hyman, CTO and Cofounder, Braze
Brands today face not just their competitors, but also the unyielding expectations from the connected consumer. In exchange for attention, advocacy, and dollars, customers demand higher and higher value. The solution? Embracing the craft of customer engagement, which brings together diverse skill sets, agile ways of working, and bold experimentation to provide a deeper relevance and greater value for consumers.
Creating Valuable Relationships by Design
Kunal Jeswani, Group Chief Executive Officer, Ogilvy Singapore And Malaysia
Join Ogilvy One as they explore Relationship Design, revealing the profound impact brands can achieve when talent, creativity, data, and technology converge.
Transforming Customer Engagement Through Creativity and AI
Yi En Chye, GM APAC & Director Strategic Consulting, Braze
Yee Lynn Chan, Lead CRM Martech & Automation, foodpanda
Patrick Yip, Product Lead Monetization and Marketplace, Goodnotes
From automating routine tasks to leaving more time for creative brainstorming and strategic planning, AI is changing how marketers work. Hear from Braze leaders about how you can deploy AI as part of your wider creative strategy.
Location: Engagement in Action
Haley Trost, Senior Product Marketing Manager, Braze
Marketers often speak of personalization at scale as the “holy grail” of marketing. As the craft of customer engagement advances, basic personalization will become table stakes; brands that can deliver true relevance at scale will stand apart and generate long term loyalty. This session will explore how customer expectations are changing as technology evolves, and how you can leverage your data to build personalized and relevant communications, delivered in the right context, across every channel where your customers interact with you.
Location: Engagement in Action
Kai Williams, Manager Training, Braze
In this session, learn retention strategies using Canvas Flow, leveraging the power of Braze for sustained user engagement. Explore comprehensive cross-channel solutions for effective customer retention and gain insights into Braze’s latest product features, including personalization and AI powered features - all designed to bolster retention goals.
Location: Be Absolutely Engaging.™
John Wolf, Senior Director Product Management, Braze
Join us as we dig into the practical, real-life ways you can elevate your customer engagement with artificial intelligence. Move beyond the buzzwords and learn how to easily incorporate AI/ML into your everyday workflows to save time, increase personalization, and optimize customer journeys.
Location: Engagement in Action
Rachel Tong, CRM Manager, Stashaway and Ken Soo, Director Customer Success
Channel diversification is necessary for connecting with customers and keeping them engaged. Get inspired by Braze customers who have successfully added a rich channel mix to their customer engagement programs.
Location: Plenary
Shahid Nazimi, VP, APAC, Braze
Ben Stevens, VP of Customer, Picklebet
Nicole Chin, Head of Marketing Technology, Mindvalley
Bibaswan Banerjee, Director of Product Management, Property Guru Group
Here’s what you did today: balanced creativity against performance, juggled changing consumer expectations, and flawlessly executed on your marketing campaign. Yes, you’re a marketer. And in today’s world, marketing requires some out-of-the-box thinking. Join Braze’s VP Sales, APAC Shahid Nazimi and some of APAC's top brands to learn more about how to meet the expectations of the connected customer.
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