Ready to unlock your creativity with AI, get more value out of data, and deliver more consistent brand experiences to your customers?
Start with Braze City x City.
Braze City x City is an opportunity to get up to speed on the latest trends in customer engagement, gain a behind-the-scenes look at top brands’ winning strategies and campaigns, and learn more about the revolutionary tools that bring them to life.
Join us on April 24th at Convene 225 Liberty Street for an exclusive conversation on The Craft of Customer Engagement and to meet our partners, network with peers, and begin your journey with Braze to Be Absolutely Engaging.™
Location: Alloys Alley, Lower Level
Liz Lathan, Cofounder, The Community Factory
Nicole Osibodu, Cofounder, The Community Factory
Engage in immediate, peer-to-peer problem solving at our Spontaneous Think Tank™️ sessions. Participants share their challenges, creating a collective "wall of woes," followed by uncovering the expertise among the participants to lead discussion on solutions. This sets the agenda focusing on collaborative problem-solving. Expect meaningful engagement, lasting connections, and actionable insights all from peer conversations!
Location: Mainstage, Level 2
Welcome
Sarah Reed, VP Global Events and Content, Braze
From Trends to Impact
Victoria Loomes, Head of Trends, TrendWatching
These are not boring times. Hear which global trends are most impacting consumer behavior and marketing innovations so that you can stay ahead this year, in 2025, and beyond.
Trends on Fire
Sam Stablein, Director, Marketing Transformation, KPMG
Stephanie DellaVecchia, Senior Manager, LifeCycle Product & Playbook Owner, Mark Anthony Group
Nick True Palmer, Director, NHL Club Initiatives, ESPN
Elisabeth Barclay, Head of Global Buyer CRM, Etsy
Sarah Colantonio, Retention Marketing Manager, Seller CRM Team Lead, Etsy
We know you can't focus on all the trends, so KPMG will share how to prioritize the right ones for your business, which will be followed by lightning round where brands reveal the trend that impacts them most and how they're responding.
Real Stories From Brands that are Absolutely Engaging
Bobby Tichy, Chief Solutions Officer, Stitch
Allyson Kurth, Senior Sales Director, GSA, Braze
Join us as we explore real-world examples, showcasing how brands at varying marketing maturity levels creatively use Braze to deploy targeted, personalized, and highly relevant campaigns.
Transforming Customer Engagement Through Creativity and AI
Jon Hyman, Cofounder and CTO, Braze
Mariam Asmar, VP Strategic Consulting, Braze
From automating routine tasks to leaving more time for creative brainstorming and strategic planning, AI is changing how marketers work. Hear from Braze and some savvy brands on how they are using AI and why it's significant to prioritize your implementation thoughtfully.
Location: Engagement in Action, Hub 1
Kevin Shectman, Director, Product Marketing, Braze
Joseph Cherian, MarTech Senior Manager, FanDuel
Join us as we dig into the practical, real-life ways you can elevate your customer engagement with artificial intelligence. Move beyond the buzzwords and learn how to easily incorporate AI/ML into your everyday workflows to save time, increase personalization, and optimize customer journeys.
Location: Be Absolutely Engaging.™, Mainstage, Hall 2
Auri Korva, Strategic Partnerships Manager, Meta
Tarcisio Ribeiro, Americas Partnerships Director, Meta
Understand why you should be on WhatsApp in the US and discover how WhatsApp serves as a powerful channel for reaching your customers, driving engagement and strong ROI for your business.
Location: Engagement in Action, Hub 1
Shannon Reilly, Senior Manager Lifecycle Marketing, Shake Shack
Channel diversification is necessary for connecting with customers and keeping them engaged. Get inspired by Braze customers who have successfully added a rich channel mix to their customer engagement programs.
Stage 1: Be Absolutely Engaging.™, Mainstage, Hall 2
Kelsey Nelson, VP, Product Marketing, Braze
Marketers often speak of personalization at scale as the “holy grail” of marketing. As the craft of customer engagement advances, basic personalization will become table stakes; brands that can deliver true relevance at scale will stand apart and generate long term loyalty. This session will explore how customer expectations are changing as technology evolves, and how you can leverage your data to build personalized and relevant communications, delivered in the right context, across every channel where your customers interact with you.
Location: Engagement in Action, Hub 1
Stanton Willins, CTO & Cofounder Covalent Marketing
Ryan Kosanic, CEO & Cofounder, Covalent Marketing
In today’s digital world, savvy marketers know you need to engage with your consumers on their terms. Learn how to effectively interact with your consumers by “marketing in the moment.” If you’re ready to level up your customer engagement game, you’re guaranteed to leave this session with some ideas about where to begin.
Location: Customer Education Workshops, Hub 2
Austin Spivey, Operations and Engagement Lead, Braze & Kai Williams, Manager Training, Braze
In this workshop, participants will explore retention strategies using Canvas Flow, leveraging the power of Braze for sustained user engagement. Explore comprehensive cross-channel solutions for effective customer retention and gain insights into Braze’s latest product features, including personalization and AI powered features - all designed to bolster retention goals.
Location: Mainstage, Level 2
MAXimizing Engagement by Meeting Your Customer Where They Are
Kevin Wang, Chief Product Officer, Braze
Yoav Banai, Group VP Retention and Engagement, Warner Bros. Discovery
The Craft of Customer Engagement
Bill Magnuson, Cofounder and CEO, Braze
Brands today face not just their competitors, but also the unyielding expectations from the connected consumer. In exchange for attention, advocacy, and dollars, customers demand higher and higher value. The solution? Embracing the craft of customer engagement, which brings together diverse skill sets, agile ways of working, and bold experimentation to provide a deeper relevance and greater value for consumers.
City x City Recap
Sarah Reed, VP Global Events and Content, Braze
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